Firmly high -quality development of Jinan Shan Heavy Duty Special Purpose Vehicle Co., Ltd. 2024 target 105,000 vehicles
Author ：Heavy Duty Truck Add Time ： 2023-11-29 PV ：
On November 28th, the Jinan Shacman Truck Co Ltd 2024 Business Annual Conference with the theme of "Strong Change of Opportunities and Grabbing Opportunities for Opportunities" was held. At this meeting, Shaanxi Automobile Heavy Card summarized the excellent market performance in 2023. Faced with new opportunities, insisting on customer -centric, Jinan Shacman Truck Co Ltd also put forward new goals for 2024.
Zhou Xiangqiang, Deputy Secretary of the Party Committee and General Manager of Shaanxi Automobile Holdings, do work report
At the meeting, Zhou Xiangqiang, deputy secretary and general manager of Shaanxi Holding Holdings, said that in 2023, Shaanxi Automobile Heavy Card insisted on marketing changes, adhered to value marketing transformation, and adhered to the market segment.
"In the past year, the Shaanxi Automobile Heavy Card has implemented the three magic weapons proposed by the annual meeting last year, namely to refine market management, hierarchical management and market order management, and inspire channel vitality, realizing the double breakthroughs of market sales and brand image . As of the end of November, the cumulative sales volume of the domestic civil product market exceeded 60,000, a year -on -year increase of more than 54%; the market share exceeded 12%, a year -on -year increase of 2.5 percentage points, achieving historical breakthroughs. "Zhou Xiangqiang said.
Facing the commercial vehicle market that continues to grow in a restorative manner, natural gas heavy-duty trucks, new energy heavy-duty trucks, and other segments usher in opportunities. Zhou Xiangqiang said that in 2024, Shaanqi's annual sales target is 105,000 units, and its market share will continue to grow by 2 percentage points.
How to complete this goal, Zhou Xiangqiang then made instructions on the future development of the enterprise from two aspects: marketing mode and product planning.
Firstly, to seize the opportunity with the spirit of "the opening is a duel, the start is a sprint", to win the first battle of the year to open the door, to achieve the share increase, sales breakthroughs; secondly, to focus on customer demand, to create the industry's first-class products; thirdly, to strengthen the value of marketing, to shape the industry's first-class brand, around the whole process of operation of the pain points, the difficult problems, to provide customers with the purchase, use, replacement of vehicles, to provide customers with the most effective way to achieve the goal of the market. Provide customers with a "package" solution for purchasing, using and replacing cars; and finally, let customers enhance the value of the whole life cycle of the product while purchasing a car without worrying about it, so that we can win together with customers and channels.
General Manager of Shaanxi Heavy Duty Truck, Mr Zhi Baojing, presided over the annual business meeting.
At the annual business meeting, Shaanqi Heavy Duty Truck released the new Delong X6000 flagship 6×4 WP17 NG700 tractor, and the CIMC-Shaanqi integration 2.0 product, which is a strong alliance with CIMC, with a total of 15 models, and 22 industry-unique technologies.
In the face of the increasingly severe industry environment and competitive situation, 2024 is a critical year for commercial vehicle enterprises, as well as a year full of challenges and opportunities. As the first commercial vehicle industry to hold the 2024 Annual Business Meeting, Shaanqi Heavy Truck has already begun to arrange for how to achieve the sales target in 2024, but the change is born, change and rise, Shaanqi Heavy Truck innovation and change, and go with the trend, I believe that Shaanqi Heavy Truck through the holding of this business meeting will be the sales target for the year 2024 to consolidate the foundation, to achieve new development and new leap forward.
